Cycling’s Newest Conundrum

Cycling is changing. It’s becoming more and more popular and judging by the evidence we’ve seen during this year’s Tour de France, it is not dealing with its growing popularity very well.

For the most part, cycling fans have a few riders that they enjoy watching with which they may or may not share a nationality. Unlike football fans, up until now at least, the cycling equivalent don’t tend to support a team through thick and thin. One of the major reasons being the nature of the financial structure of cycling teams – the teams themselves don’t tend to stick around for very long for fans to develop any sort of rapport. ~ Continue reading ~

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