January 8, 2015
Black is the new Shite
In June 2013, current UCI President Brian Cookson released his manifesto which ultimately succeeded in helping him get elected at the UCI congress later that year.
In that manifesto in the section entitled ‘Overhaul the structure of elite road cycling’ Cookson wrote the following:
“The structure of elite cycling needs to provide a clear and compelling narrative that is easy for spectators, sponsors and broadcasters to follow. “
In its context, Cookson was writing specifically about the organisation of events throughout the year into a cohesive and coherent calendar. But if we cherry-pick a phrase from that campaign pledge, that cycling needs to be easy for spectators to follow, this is in rather stark conflict with the news which has been emerging from various UCI teams over the last few weeks.
